Whats The Frequency?

The more things change, some say, the more things themselves. In terms of marketing, I agree. Consider the following list of how often advertising Tanta climb to the effect of advertising. Thomas Smith wrote in 1885: * The first time I saw a man in an advertisement, does not see it. * The second time, do not notice it. * The third time he is aware of its existence. * The fourth time, at any recall having seen before. * The fifth time I read it. * The sixth time, which makes the nose inside. * The seventh time, through polls and said, Oh Brother * The eighth time, he said, You must again be confused! * The ninth time, he wondered if that means anything. * The tenth time, asked her neighbor if they have tested. * The eleventh time he wonders where the advertiser. * The twelfth time, think it should be a good thing. * The thirteenth time, think it could be something important. * The fourteenth time, recalls that want something more. * The fifteenth time is tantalized because he can not afford to buy. * The sixteenth time, he said buy a day. * The seventeenth time, a note about the purchase. * The eighteenth time, swear in its poverty. * The nineteenth time, their money carefully. * The twentieth time he sees the announcement, which buys it offered. Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. http://www.hoover-ink.com. He has 26 years' experience in developing and delivering bottom line messages for the success of companies that serious Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and literally.