Whenever you hear someone say Can I get one of his business cards? You must have spent. I know I do. It is because I like my letters. I have spent thousands of dollars in printing, several hours in the design and made 10 layouts until I was right. And it is worth it. A business card is an entrepreneur's best friend, the most valuable marketing tool and an essential element to be unforgettable. Unfortunately, too many people have business cards that just blend into the crowd the cookie cutter garbage. And that's unfortunate, because a company is stronger than you think. Of course, it is impossible to know this reality, unless you have a card that really, really good. Therefore, this article will examine the four corners of Unforgettable Cards: 1 stacking up
2 Permanent
3 Enhancing Creative
4 Application
CORNER # 1: How does the map the battery? </ B> -
think of the last shows, events, seminars, conference center, time or association who attended the meeting. How people react to your business card? Are they won their design? Quickly slip into your pocket? See someone else? Backup? Whatever the answer was, to his credit card is a sort of impression. But only the most creative, unique and memorable make cards unforgettable impression. And types of cards to receive feedback? <li> I showed her credit card to everyone in my office! said a hot prospect. <li> Can I have another? One of my friends was the love that! exclaimed his table mate. <li> Oooh! I want one too! asked the person in the search over your shoulder. <li> Hello? You can see my friend Paul your business card! asked a colleague to him. <li> know, I never fired on the map! said one of its customers. If you've already heard a compliment in this direction before, Congratulations! You're on the right track. It reminds me of Gus. He and I sat side by side at a sales seminar a few years ago. Under the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus on the card was amazing: thick, color, duplex, bold, bright and best of all, is simple. (It was not a surprise? East in advertising!), But he was one of the best I've ever seen. So we have established ourselves, exchanging cards and talked for a few minutes. And that was about it. Nice Guy, I thought. Now, here's the interesting part: Even though Gus and I did not really keep in touch,
I never threw away their cards. </ B> shown at all! In fact, even use it as a property in one of my workshops networking! Your card was just that good. Is it now? Keep this issue on the back of your mind as you read. Now we'll skip this section and discover why some cards to be more excellent than others. CORNER
# 2: Standing Out
recently
It took ME 66 business cards that I collected over the years and spread over a table. I closed eyes for 30 seconds, which was open and stated that the cards are more stressed. And here is what I understood: <li>
Red:
each red card he had in him is distinction. <li>
Photo:
only a few images of the card the cardholder. It is not only made their stand, but helped me to come into contact with the faces and names of companies. <li>
Vertical:
shorter format, which caught my eye. <li>
Black Background:
Most cards have a white background, so black that really stands out. <li>
Image:
cards with colorful picture that took at least a quarter of the total area caught my interest. (To see an image of quality of the card game of 66 pick up, go to http://hellomynameisscott.blogspot.com/2005/03/does-your-business-card-stand-out.html) This been an exercise in understanding card unforgettable, and I recommend to all. Try it! To collect accumulated dozens of cards and discover that your computer desktop. Oh, and remember to take your card in the pack. You'll be amazed at what they see. Or do not want to see. CORNER
# 3: Creative and unique ways to improve your
-
Now that you've seen your own card and have been a number of other cards, your mind must be swimming with new creative ideas. It is an ideal time to reflect on ways to improve your credit card. Therefore, take a blank sheet of paper. Come with as many ideas as possible. Let your creativity run wild! And to start, here is a list of 16 creative ideas to make your card memorable
1 The size or shape
? Schmectangle rectangle. I saw squares, circles, ovals and triangles. Each figure has a link with the brand name, and all forms stand out in the middle of the infinite regression of the same, from rectangles.
2 Short chocolate
(yes, they exist)? Several companies have catalogs online card personal chocolate. Caro: Yes. Delicious? Probably. Memorable? You better believe it.
3 Business cards
? If your company is focused on the team, to get their cards with photographs of players and statistics. Then, encourage customers and prospects to collect all 12!
4 Comics
? Get a custom cartoon on the back of your credit card. It is inexpensive, royalty-free and totally unique to your business.
5 Table / Graph
? Please include a mortgage or a table staggering statistics on the back. These are useful reminders to the challenge of mathematics and effective methods to its position as a resource.
6 Pop-up
? As the books as children, some cards can be written as folded, pop-up card. Talk about thinking in three dimensions! Credibility
7
? The more intelligent than I took my business card was add color images of my two books. Instant credibility. And I noticed an immediate change in the reactions of people who gave short. A woman who said Scott is the best business cards I've seen! The money well spent.
8 stamps
? Purchase of 10 personalized stamps to redeem their cards. When someone asks a say Select a card, a map! Punching
9
? My friend Lisa works for the Rock Island Fire Department's card has an carbonized burned a hole right through the middle of each card! It seems incredibly real. And most printers offer this feature for a nominal printing. You can also set different forms, or bite-sized hole.
10 Results
? If you work in an industry related to the kitchen or food home, including one of her favorite recipes in the back!
11 Material
? With the help of leather, or Braille flash cards (yes, they exist in reality, too)
12 Language
? If your business requires international travel, you should consider offering more language, or print the phonetic spelling of a difficult to pronounce his name.
13 Reasons
? If you are the type of motivation, including a famous quote the Bible verse or a movie line that connects to your brand. And be sure to read when someone gets your credit card, it can make your day!
14 Labels
? Print part of their paper sticker. This gives the recipient a sticker reminders, appointments or phone numbers.
15 passes
? Who said that a map is a map? After all, the first rule of creativity is to break all the rules! I saw a million dollar bill cards, payment cards, and a banker from Boston who use business cards which are actually miniature controls outside the tears of one block each time it gives out! The possibilities are endless. Double
16
? Then double-click on the map more than one card. For example, my copy of a business card and a name. As a result, people stick on their shirts all the time. Thank you for self-promotion! CORNER
# 4: utilization
-
When you're done with the introduction of new, creative and memorable business cards, only two things to do: print 'em up and to share! Only when you approach the printer, I remember a few rules: Ok <li>
expenses
? when I get my taxes this year, I calculated that I have my card reprinted 11 times and spent over $ 1400 in printing costs. He also doubled my income in the previous year. Again, money well spent. <li>
local is better
? by the election of a local printer to work closely with the designers, touch, smell and their role and even do some tests to get the perfect card. Some employers choose to use online sources, which is pretty cool. The only problem with this approach is that most cards designed, created and commissioned on the Internet seems to have been designed, created and commissioned on the Internet. OK. When you have your new card in hand, to maintain certain standards at the end in mind: <li>
Reminders
? Remember to tell people that you have a new card. They will be happy to accept that even if you already have their man. Highlighting some of his latest, most unique attributes. In addition, if printed on both sides of the new card, do not forget to tell people, whether on the back of your credit card, or hand them over the map, so they know there are more . <li>
Protocol
? Not including by launching thousands of inconsiderately their cards to everyone in sight. If yes, that not only become a highly professional network Horrible?, But lose their money. Remember that people throw cards that failed to establish a relationship or connection. <li>
Cardinal Creed:
Finally, when you're ready, just in your pocket and take one of their cards. Look closely. So strong statement that said: Here's my card. There are many other there, but none of them are like mine? because there is no one like me. My business card is not a formality. This is not a piece of paper containing my name and contact information. And it is not boring another thing to have in your pocket. My card is the most important tool you have. It is a reflection of my personal best and a piece of size piece of the mission of my company. I love my card. And I ca not wait until someone asks me once. Because when you do, I will find a way to give value to the person. After the promise in front of his business card unforgettable unacceptable, I promise you'll feel great. Your trust SKYROCK. And from that moment on, whenever someone asked: Can I get one of his business cards? There will be music to your ears. 2005 All rights reserved. Scott Ginsberg is a speaker, The World's First Expert Settings on the name tags, and the author of Hello, my name is Scott and power availability. It helps people maximize their availability and unforgettable Communicator - a call for a time. For more information, please contact the porch http://www.hellomynameisscott.com http://www.hellomynameisscott.com Productions.
สมัครสมาชิก:
ส่งความคิดเห็น (Atom)
ไม่มีความคิดเห็น:
แสดงความคิดเห็น