วันเสาร์ที่ 20 กันยายน พ.ศ. 2551
Creativity and Getting Outside of the Box
Sitting in front of a blank sheet of paper? He wondered if the world should I start? I have a suggestion. Turn the page upside down. Or better yet more coverage on the back. They know who is boss. If the first idea is terrible that, in writing, anyway. If the neighbor is an idiot, stupid or unnecessary write. Who knows, maybe end up like a comedy that the management and terrible the first line until the end of May that the punch line. You never know. You are jumping in front of a diving into the unknown world of creativity, and it must be a way to the mercy of wind and landed on collision with their fears of a ball every time you call. Throw away everything we can against the wall and see what sticks. I have a jingle and production company of music and I had a mission to create a jingle, positioning statement (slogan) for the campaign Petaluma Auto Plaza in Northern California. They have a huge electronic sign on Highway 101, and we have made this step was the key. So what happens with a big sign? Is enormous and can be seen from all sides. It is so great, there is a monument. And what to do with a monument? We decided to worship. Therefore, to be introduced into the study of Jeannie Tracy (from Whitney Houston of the band), a gospel singing Diva, following full gospel singing jingle applause, I saw the sign: 'J' I was lost in the darkness of dealers and sale of sites, and I saw a bright light stand (If you ?)... I saw the sign (chorus answers I saw the sign ) in Petaluma ( 'Petaluma Auto Plaza ) and on and ... To listen, go to: http://soundad.com/sounds/ and click Auto Plaza pets. It is a smashingly successful campaign. Sometimes, out of box is all about simplicity. I had a camera in a chain of stores that need a jingle to select the company name and a position statement (slogan) to bring people in. We have a market study and concluded that they have tried to provide two buyers: 1) professional photographers development of his film. # 2) new home buyers who are serious about learning the craft. We came with a simple talk and appeals to both develop the creativity of photographers is not something to get out of nowhere. This is not a process that I hope that lead me to something spectacular. I throw everything we can against the wall with any injunction or self-criticism. If doubt creeps in, I doubt thrown against the wall. If I'm bored, boredom kick me against the wall, and suddenly there was a humorous side that begins to emerge. If you do not need humor, which I turned against the wall and opens a new perspective. All is well in the creative process and those who live Aerens reason. This keeps us young, because it is about to leave, let things float and exploration of the box after a short time. Barry Volk - Experts EzineArticles.com Author Barry Volk is a former producer / composer staff of the ABC, MCA and Screen Gems-EMI Music Publishing, 20th Century Fox only artist, music director of West Coast Theater Company and National Director Marketing for Metro Networks / Westwood One. His music production company, Barry Volk Sound Advantage http://soundad.com http://soundad.com, develops and produces identities and musical jingles for radio and television throughout the world for advertisers to market small national campaigns.
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