To be sure, you should know that many traders see as EDITORIAL Select the most important skill to win on the Web. It is well worth the writing. But even if there is some good manerism project which, in my opinion, does not help to achieve the desired result. Without doubt the most over-used in the project is the exclamation point. As a result of this excessive use is on the verge of becoming a very effective means of expression. But, but everywhere, often in pairs or large herd. Beaming hardly any more true feelings. I am not saying that the sentiment expressed by columnist is not the case - if it is not the issue here. The most important thing is that the reader, to see these brands to express themselves, do not feel any extra . Nothing more than what he or she would feel if no exclamation point. Although the exclamation point in a book or newspaper May be necessary to emphasize tell you something, so it becomes more violent, stronger on the Web you have other options. In a Web page or e-mail in HTML, you can, for example, stress using a word in bold, more signs of a different color. And they usually work much better. Yes, in a plain text e-mail that can not use colors and bold. But it is an unpleasant aspect of protests as they have a tendency to trigger bitchy spam filters . Although not raised much enthusiasm in the drive. I am not saying that the exclamation point will not be used at all. Just look to a large extent, many of them, and often do not achieve the result that they are intended. In any case, not me, and I doubt they work with you. OK, it was the most against . But we also have a positive suggestions for you. In fact, it will be the main topic of this article ... Relatively little used today, it is remarkable and very powerful. What is it? It is an ellipse. Three small stains end a sentence. Or, in fact - which is only suspended, leaving the reader in mind that there is something to be taken, and who for one reason or another is to give the reader attend. Lift the curiosity of readers, making his impatience ... Is not that what most publishers want most of the time? OK, is not as sentimental beloved Shool daughters of the former that exclamation point. But let a little experience. What is the title of this item? It is The Power of ... . Power for what? you say. Some who have seen that the title might not know about ... Maybe the title is simply horrible, and can be easily done much better .. How? The use of exclamation points of course! ;-) Seriously - please take a look at each of these versions of the title indicates, one by one: 1. The power of ... 2. The power of SuperWidget 3. The power of SuperWidget! Frank, what is the best cause headlines read it to see what? I am sure you will agree that no number of exclamation can compete with the lure of psychological number 1. Let's look at another example. On this occasion, we want to convey a sense of shock and suddeness. Which version is not the best? 1. And then, KaBOOM! It has arrived! 2. And then ... KaBOOM! It has arrived! 3. And then - KaBOOM! It has arrived! My bet is the number 2: sweet, slow ... And then! (Incidentally, you May pointed out that this is not a crusade against the exclamation points.) Elipisis are all Suspense, uncertainty, hesitation ... Yes, but here, I hope I have shown how we can improve, for example, quite the contrary - a sense of sudden violence KaBOOM! One thing is quite interesting for suspension realation to the Internet and marketing, as CA is not easy transcribed in visual elements such as color, size and shape of characters, etc. In any case , Much less light than exlamation marks. This is one reason why you should consider using more in their project. ========================================< Br> Piotr Obminski the Internet is Life distributor in Poland. It is open to suggestions JV. Their fields are as follows: http://net-profits-udder.com http://net-profits-udder.com http://e-liber.pl http://e-liber.pl
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