John Wanamaker, a businessman Century 19, once said, I know that half my advertising is wasted, the only thing that does not know what half. Fortunately for operators today, it is a scientific means to determine which half was lost and that half are not, using measures of direct marketing. It is and has always been part art and part science. With direct marketing, science will take part in focus as they have in common measures of direct marketing that can be used to verify the results of their business. With the growing popularity of direct marketing, the success of advertising can be measured by a series of direct marketing methods such as cost per acquisition, cost per piece, and the response rate. Before proceeding to describe these common ends DM measures in detail, is beneficial to consider a direct marketing tools necessary to determine the success of e-mail. The most important instrument of direct marketing is the reaction mechanism. It is how we can measure the success or lack of success for a campaign of direct mail. This is the mechanism that the prospect used to meet - perhaps a postcard to request more information, a 800-number to call, or a Web page address to place an order. You can use this response to criticism of direct mail. The first steps most common direct marketing is the cost per acquisition. The cost per acquisition can be determined taking into account the full cost of transport and hand the number of responses. For example, suppose that the total cost of a shipment is U.S. $ 2000, and 20 people responded. The acquisition cost is $ 100. It is an important tool to assess whether it costs to acquire a new customer is in line with the benefits you get. The second most common measures of direct marketing is the price per piece. To find the cost per piece you want to take the total cost of shipping and divided by the total number of items delivered. For example, if the total cost of the expedition was $ 4500 and sent him 2000 pieces of direct mail, the cost per unit of U.S. $ 2.25. This number is an important consideration, because by reducing the cost per room (provided that the number of response remains the same), May reduce the cost per acquisition. The third part of the most common measures of direct marketing is the response rate. The response rate can be calculated by taking the number of people who responded, and share in the number of people who were sent direct mail package. For example, if 2000 people received a package of direct mail and 20 people responded, the answer should not exceed 1%. This is an important tool that can be used to predict success for future deliveries. With the help of these three communes DM measures, we can finally know that half of work on marketing, and that half is not. ========================================== I want to learn the secret of creation Online
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