วันอังคารที่ 9 กันยายน พ.ศ. 2551
Tips On Writing a Successful Ad
Where knowledge se basa en la truth is powerful! Where is the fundamental knowledge, its presence can drive our success, while his absence May contribute to our mistakes. I will try to convey in this report some useful and practical knowledge on how to write impressive ads for the World Wide Web. It is my sincere belief that, if acting on suggestions made by May-be to take the initiative that will give your ad greatest of energy. Web advertising takes many forms, websites, ads, e-mail surveys, message forums, and even his signature. Whatever method you use, unless the advertising is concerned, nothing is sold. As it is vitally important. But a smaller, but he believes that equally important factor is their audience. Ignoring his public performance to the problem of selling air conditioners to Eskimos. It just does not generate much interest. A reader who does not have an interest in their advertising material is not part of a qualified audience and not a potential customer. Classified ads in the appropriate section of the product, of course, establishing a qualified audience of potential customers. The advertising section is the most important factor that determines whether the ad will be seen in the section. Secondly, the content of the announcement that the States (and if) the leader, in fact, you can read the announcement. By placing ads on the site a few golden rules are: Select <li> ranked with the greatest number of ads because, in general, it is a good indicator of the amount of traffic for the reader the ranking. <li> know how or classified ads in the classified sections and try to be listed on or near the summit. Develop <li> reader pause the content of ads. an awesome classified the four essential ingredients for a Hollywood-style is classified as follows: Warning - interest - desire - if the announcement is lacking some of these is not an ad awesome! Please note: You must first get the attention of readers. photographic him digitization of small section of the page advertisement in the list. because he or she is much more riding on the amusement park to follow. Some of his announcement should arouse your attention, directs his attention to the product. Classified ads are usually missing graphics, which May and then be reduced to something about the words I use, or how to use them. Some Web sites of advertisers seem to think that if you use a lot! (exclamation point) or *** (asterisk), or perhaps what does all this mean CAPS attract your attention. Problem here: Everything you need to know and brightness importance in order to gain attention. This can often interferes with the ability of viewers to take seriously his words. Underbevissthet can expect the announcement even be a kind of trick. Right or Wrong, stereotype or not, my advice is to let his words speak for themselves and be free from such tactics. We will discuss guidelines for the selection of words later. Interesting: The ad must have recourse. This is a good place to benefits under the State or any attractive qualities of your product. Knowing the demographics of their readers or part of the advert is placed in category nderstanding assistance to their interests. What benefits of the product or service is most likely to appeal to this group? Develop a mental image of some of the clients come from this demographic group, and will buy the product. What kind of jobs they have cars that can operate ... they are young, old, single, married ... Do you have a mental image of the audience is important when you want to understand their interests and know which benefits the product you have to concentrate. Desire: However, calling for their interest is not enough. The announcement of further stimulate their readers. Although the general interest can be obtained by the properties of their products, sparking a desire for the need for greater emotional reaction. Is something product will make you feel happy, safe, secure, powerful or hoperul? Think about what other emotions can turn your product. The product uses a specific meaning. The reader taste, hear, smell, see or hear your product. Understand that most actions that we are provoked by the desire and greatest desire is stimulated by emotions. I'm not really money. will emotions that we feel will give us money, so happy, secure, or powerful. But the word Money can unleash the desire triggering emotions appreciate we do and want to experience. Action: If the reader can not take the initiative, and you are all dead in the water. How to get the reader to act? Believe it or not, this is not the easiest. Use a directive. Psychologists tell us that, in a directive (with less harmful obvious), our first instinct is to comply. Turn to the person in the seat beside you, and a little voice said: Give me the pen of one minute, ... Chances are, and usually are, without doubt, for any reason other than you said. Please do not say ... will give me his pen than a minute, because now they must think, and if they think they can refuse. In his announcement simply say: Call this number now , email me for details , go home , etc… If the first three ingredients (attention, interest and other) was well Indeed, And the reader is a client qualified .... there are great chances to take measures to push them to take. What type of Alzheimer's disease should There are three types of ads: Bachelor - part permissible - and indiscriminate The announcement is qualified and include more specific details on the product you sell. Some products are delivered to ad content better than others. Pieces of hair for men is an example. If the product is particularly in charge the use of this type. Ads will receive less qualified the answer, but several of the responses received, will be translated into sales. The announcement partially qualified offers a particular advantage, for example, money or free - improvement. Viewers have an idea of what they offer, but no details. If you are interested and want the product follow his directive to send and more. If you know that some qualified ad comes response, May you be able to customize their responses to increase the percentage of resulting sales. Blind ads offer only a few details, they are short and lead to greater response. But blind ads produce the lowest percentage of actual orders for a response is often meets only a curiosity. Add the word under his secret Some terms are more powerful than others. The announcement said that arouse their interest from readers east louder than words, the ad must get readers attention. Why? because using the spark , can you see anything by provoking the player, burned their Interstar, and the feeling that some feel emotions. Yes, get the feeling that his words are what you want to achieve. These are feelings that follow the words that give them power. Look at the list of words and then see if you can recognize the feelings behind the words, which gives them power. If you are haveing difficulty finding words to be used in the ad, it's probably because you are attributed to trating a strong word for what you want instead of what kind of feelings you want the reader feel . Deciding on the feelings first, then experiment with words that best forward. Researchers at Yale University say that the twelve most powerful words in the English language are: Found <li> <li> <li> facilities guarantee HEALTH <li> <li> < li>; <li> new love Finance <li> 0 results showed <li> security <li> Savo <li> <li> you free - (I only have to add to that!) The following list contains the type of attention has been given the words that you should try to include in its advertising secret title. Scan a large number of ads (as necessary), to choose other words in the title of ads that have attracted his attention. To do so, until you have a list of about 50 words. Try to choose words instead of sentences. Phrases come later. Keep this list handy when you design the ad. see the list from time to time the possibility to write titles to its press release. The title is the most important part of the announcement. May You must use 90 percent of the time it takes to design the ad, only the title alone. Now, write down every word you can think of to describe a specific function or use of the product. What do you always tell customers about the product? Benefits - advantages and benefits! Features - characteristics characteristics! verbs and adjectives are important. Because they show the action verbs and adjectives, because they are descriptive. Active descriptive words and tend to have more enertia and it responds to emotions. We must now put everything together and create a simple ad car. Reliable Do you want a car that looks Fantastic and Drives Great? 1994 Olds Cutlass - low mileage - automatic transmission - radio CD - tinted glass - the factory air - a major gas mileage - As a consequence, Cherry people watching with envy when you run by - Call us today Joe now call 555-5555. Well, this made me quickly. Maybe you can do better. Anyway, now considered the announcement. The title aroused the attention of the reader. ¿Announce provide quality or performance in the automobile buyers? It is true emotional desire created to further stimulate the reader? Announcement Does the direct reading? Let us now! Créez votre propre impressive classées hold thoughts spirit. Watch the ad and ensure that all essential ingredients of a good ad is true. Find an area classified by the net with a group of ads in a category that is related to your product. Get your ad appears first, if you can. And waiting for a reply. If you do not get answers, either change the ad title, change the wording or advertising in several places! I hope this will help in their future decisions on marketing. About the author David Bell http://www.wspromotion.com/ target = _new http://www.wspromotion.com/ Advertising research and development centre
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