What if you can understand and manage the customer mind? So if you can influence, persuade and encourage their customers to buy from you? Well, I do not have a magic trick or anchor a lesson in motivation. It is understood among the different reactions of the human eye in different situations. I would like to briefly discuss 3 Key aspects of psychological secrets that can be used in its promotional work to increase customer response. They are, 1 Curiosity
2 Why / Why
3 Greed
curiosity
What is it? Curiosity can be defined as a desire to know the unexplored in simple terms. People want to know things that many others do not know. They like to discover the secret that only a few people know. The desire to know is a force in marketing, we have: * Secrets of the Diet industry discovered
* What timeshare companies do not want you to know
* Msteries a young
Revealed * The hidden keys to the purchase of cars
people do not want * How Diet success or
* A guide to buying cars for example. The first series of titles Outshined certainly the second series of securities, because the former takes advantage of curiosity. You must design your advertising so as to arouse curiosity. Getting to see the strong interest? (In comparing the two sets above)
Why / why
people a reason for their actions is also an important influence on human behavior. Public confidence if you can offer a reason for what they do. Say you offer a discount of 50% in its digital cameras over the last 10 days of this month. People are too smart today and start thinking, it's probably because they want to get rid of their defective products or because its 2 days before the expiration date (for food). Did not, and I feel the same way when we see a similar message? Give them a real credibility. For example, suppose you have a moment of the year and wants to increase its activities during this period. Create a limited time offer. Offer to take a bonus or a special discount just because it is slow and must pay their employees anyway. Do not you think that people will believe? If you can provide a strong rationale for a particular action, people have no doubt what you say - it is simply very little room for doubt.
greed
People are hungry. I am not talking about food, but greedy with a view to placing on the market. All feel the same thing for me syndrome. Who really wants to know how their products could benefit them. Note that the customer buys benefits and not products. Confused? You see what I mean in a minute. Analyze the following list of benefits in writing on a digital camera. * Is it possible to save over 200 photos
* Supports all colors can be considered
manual included so you can start, even if they have no previous experience This certainly opens the eyes of someone who has an idea of bu'ying a camera for a day. This is in contrast to another, where the product is described. * It has a memory of 6000k
* Supports 16-bit color
* 60-page manual includes customers do not want a memory of 6000k, but they want to store 200 images. Do you understand? You must clear the client where they want to take advantage of bu'ying its produc't. Then you can describe prod'uct itself, when you're looking for more information. Hence this point, I understand it, they will say in bu'y customer benefits and no properties . Well .. What is the difference between the characteristics and advantages? Features describe the product itself - what it is. Describe the benefits to bu'ying a customer for the product. The first list is a list of benefits and the other is a list of characteristics. Benefits of car customers to explore more about the product. It's when you need to describe the characteristics and the product itself. In short, customers seek more information by telling them the benefits, then describe prod'uct. This will ensure the best possible results. I put up only 3 powerful tactic here. There are many more explore and explore secret, and I hope you can detect a very small number. Let me know if you do. I hope this information has been useful to you and wish you happiness and success in his future mark'eting effort.
Fahad Hassen
is the editor of Forbidden Secrets
psychological
electronic book, which has shown more than 25 secret of your customer subconcoius 'Account and to influence b' uy you. Visit his website at http: / / www.mafoor.com / http://www.mafoor.com/forbidden forbidden.
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