What Makes A Winning Online Ad?

Most people who were involved in the sales and marketing for any length of time have heard the axiom, sell what they want. Then, sell what they need. But what does this mean? It seems a little strange, huh? Does this mean that people are futile and go around making irrational purchases that do not meet their needs to be argued that the most serious? If you try to sell goods mundane first, and then follow up with those most important? If you want to save games and entertainment at its home page, and flour and salt in their follow-up messages? This is not the same. What we are trying to say is that people buy emotional reasons. Some buy a Mercedes Benz, just because they need to get from point A to point B? Are you buying because they need all the incredible Gizmos, bob leather and hand-polished wood trim? No, a person who buys a car because they do not need expensive, which makes them feel important. You May be surprised when I say that, but I say anyway. Purchase of luxury is motivated by vanity, envy, pride, jealousy and narcissism, but greed. And this is not something sinister or a problem with him. It's just how we as human beings. That's what makes us tick. In fact, these emotions are behind all kinds of purchases every day. Understanding how they motivate buying behavior is fundamental for sale. Look at this ad for the Wall Street Journal. It is said that one of the most successful advertisements in the history of the world, responsible for over $ 1 billion in sales. Watch carefully, and see how art that evokes one or more of these powerful emotions. Try to get an idea of how you feel when you read it. -------------------------------------------------- ---- The Wall Street Journal for young people, Charter on a beautiful afternoon in late spring, twenty-five years, two young men graduated from the same university. They were very similar, these two young men. Both were better than average students, both were Charlevoix and the two? as a young university graduates are - were filled with ambitious dreams for the future. Recently, these men back to their college for their 25th reunion. They are still very large. Both were happy married. Both had three children. And both turned out, a ido working for the same company manufacturing in the Midwest after graduation, and still exists. But there was a difference. One of the men was the head of a small section of society. The second was the country's president. Have you ever wondered, as I have, what makes this kind of difference in people's lives? It is not always an intelligence or talent and commitment. This is not a person who wants to succeed and others do not. The difference is that each person knows and how he or she makes use of this knowledge. And that is why I am writing to you and people like you about The Wall Street Journal. Why is the objective of the review: to give readers knowledge - knowledge that can be used in enterprises. The letter concludes: On these two universities class I mentioned earlier this letter: He is a graduate of the university together, and together they started in the business world. Therefore, what makes his life in this industry any different? Knowledge. Useful Knowledge. And its implementation. I can not promise you that success will be yours right away if you start to read The Wall Street Journal. But I can assure you that the magazine is always interesting, always reliable and always useful. -------------------------------------------------- ----- This is a newspaper! Not so much more banal than this, but the same principle applies, does not believe that the power in him? What we are talking about here is that emotions are inextricably linked to the universal desire of the esteem which the cable is difficult in our nature as human beings. If you have a leadership which is under the spell. But here is the best. In most cases, are not even aware of the stimulus, the only answer. When I read the history of graduates and Reunion, it is likely that it should play its own program with a goal from the head, and is one of feelings. And that has sparked his own desire to show the world what you can do, n'est-ce pas? Self-esteem (feeling of value) is not a good idea in any manner whatsoever. It is a basic human need almost as important as food and water. The prospect of hunger and thirst for it. Their feelings are expressed and outside. If they can trigger, and then link the needs of the esteem of your product, you will notice a winner! Copyright 2005 Daniel Daniel Levis Levis is a leading marketing consultant and columnist direct response based in Toronto, Canada. Recently, Daniel and the world-famous author and journalist Joe Vitale unite their efforts to be the author of one million dollars for strategies online advertising? From the letter writer as many 20! , A tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write the words that sell ... Visit the site and get chapters 3 FREE! http://www.Advertising-Online-Strategies.com/ad-strategies.html http://www.Advertising-Online-Strategies.com/ad-strategies.html