Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you are a retailer and the only form of advertising that you have to do is built around events on sale, you do not have much in the form of advice. Any advertising have to do is to explain as clearly as possible what is for sale, the amount to be saved, and put your name, address and telephone number. It should also include the Web address, that most consumers today you have one. But what if you're not a dealer or you do not have to advertise a sale? Here are my seven tips for kicking up the power of print advertising Know your customer. Close your eyes and try to visualize a regular customer. The most important thing for him? What problem (s) they are trying to solve? How old are you? Do you have children? How can you think that earns a month? What he wants to do business with you? What makes your product or service? The better you understand your customer, the stronger message that sales can be created. It is the need to register their interest propects. His eye of the reader is drawn to the announcement of his most important figure on a photo or illustration. The second thing he or she considers that this is the title. It should serve as a bridge between the chart and the announcement of the copy, then take readers care or will be lost, and threw their money. The best way to achieve this is to introduce its first line around a strong advantage statement. Again, take into account the perspective on the needs and interests or problems they want solved. For example, a strong statement How to enjoy retirement at age 55, without having to sacrifice a million products. I also like the headlines (see the title of this article) with the figures, there are eight ways to look young in a few minutes, five to not make mistakes when buying furniture fine. Everyone wants to talk about their children and not the country. Of course, I do not think this letter. What I mean is that people do not care about you and your business. They care about themselves and what they can do for them. I know that depression, but customers do not care how long you've been in the business, how was your business, beauty is their new store, etc. They want to know what they have to offer that can improve their lives, save money or to solve a major problem. People love stories. I'll bet that when you were a child, one of his Favorite Things is the story of the time. As human beings, seems to be difficult to wire love stories. If the company persists with this idea, which seeks from the ads with a simple story. For example, if you were to sell financial advice, you can start with: I have two old friends. Let's Call Scott and Janet. The two beings, gardening and his ambition was life for early retirement and start a garden store. Unfortunately, some people have suffered economic setbacks and was found at age 55 with enough money to retire, but not enough to start the dream. When Scott and Janet came to me .... etc. Home section words that connect with its readers to continue reading. When he withdrew his readers in his statement, the challenge is to continue to play until the end. The way to do this is to use the connection words at the beginning of the paragraph. Some jokes are also connections in other words, but, ultimately to something else, and more. Give your readers a reason to do anything. You must stop all ads with a call to action (see # 7). But remember that you have to give readers a reason to do so. This May be to offer something free, like a pamphlet or brochure, a free demonstration, a copy free, so always ends with a call to action. Never, I repeat never, ending an ad without asking its readers to do something. There are things you can call (with a telephone number), stop his store, reduce and send a coupon, or visit their website. This is not only important to close the sale, but it can also help you monitor the effectiveness of its advertising. If the request is that the prospect that the phone is always good to add something like call us at 303-555-1234 and ask, for example, Bart. Hence, when someone calls and asks Bart, you know that the announcement has generated such a reaction. The next time you run the ad, you can tell your prospects to call and ask Chuck, etc. If the advertisement includes a coupon, make sure you know what code and the announcement that generated a response . Article Douglas Hanna. Douglas is a retired advertising and marketing and for a long time resident of Denver. He is the webmaster for http://www.all-in-one-info.com http://www.all-in-one-info.com a source of information in a variety of topics. Visit the site to subscribe to his free newsletter, tips and tricks to save money and live better.