Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Corporation campaign of persuasion. My reasoning is that society is divided into different divisions, while each tries to sell the product, advertising needs to maintain an overall picture. I chose Giorgio Armani Fragrance (Cologne), Armani Exchange (A | X) Emporio Armani (Dreamers) and Giorgio Armani Occhiali (lentils) to be central to the overall image of the campaign Giorgio Armani Corporation. Armani uses dark colors with a rich contrast lighting and themes to promote their products. Whatever the product, Armani intention to be known as an elite brand with the highest quality and best products to a consumer demanding. The symbols, language, colors and images that are used reinforces this notion of cement products in the minds of consumers, branding and recognition that the company expects to sell its products. Cultural barriers must be addressed taking into account the fact that this company is Italian, and most of the advertising, which is used, the characteristics that people are looking and European scenes. This works: America when it comes to fashion, are turning to Europe for new trends and fashion. An important fact to note is that when the announcement is aimed at men, such as perfumes, and announced occhiali are people who are tough and masculine and research smoothened contained more female models for ads Company (A | X and the dreamers). For the announcement Dreamers want to add a few words other than the text of the announcement in areas easier announced. The words anticipate and discovery must be added to give the connotation or the private sector and emotional design (Langer ch.5), May be known by feelings that the words invoke. These two words, and more ads, more power to ask the reader to imagine the possibilities, discover the unknown, and the dream of what you've always wanted. This is all tied together with photos of the three models, each looking in different directions using the strategy of ambiguity in the semantic dimension (p. 128). They [Armani], each convinced potential to fill his own opinion or associations on the word or symbol. (p. 128) Armani Exchange is a trademark small, and therefore uses sexuality stronger than other ads. In addition to clothing colors figure prominently in this announcement in order to give young, liberalization and strengthening of feelings. I noticed that the words in bold in the upper right corner of the announcement. First, because Americans read from left to right, reads see the photos first, then the phrase and a link with the language and color images of the announcement. Sentiment of the language can be used to affect a person using something that we know and associate it with something they do not. I would also like to add a sentence to be strong in order to invoke a sense of strength, rather, printing, a public statement to be bold. These two terms may make the announcement and that the photos used, and give the reader a reason to take a fresh look at the products and image in question. Sex is used in advertising persuasion Occhiali when an unshaven, stylish and powerful image of a man for us to try to see in his eyes. When you do this, you will see his sunglasses, which is the product being advertised. The words were added to this announcement should be simple and not too flowery. The men turn away from all these uses, with passion, because they fear being labeled sissified (Bruell, p. 143). The choice of words for the ad is an enigmatic impression. These two big words; enigmatic in the sense mysterious, unknown and, with the impression allows the reader to immerse themselves in the picture that appears. This type of language is very discursive, according to Langer, ch.5, because it is chronological, and has an importance that is created by the combination. Eight needs Packard (Larson, 154) is easy to relate to this announcement. The need to reward, even coming in the advertisement? Who is the consumers who must go beyond a high self-esteem and the highest form of self-centredness. In addition, there is a need for a sense of power through images are used and that style see the product. The sense of mystery May be associated with power. These two needs are often used in advertising, and is used in the present, Occhiali press release. The latest announcement perfumes, I want to leave alone. I think it is sufficiently persuasive through the images and do not need words or images. The wide open and glaring eyes of the model do what is the object. I think this announcement is focused on our need for love and belonging, 3 and 4 in need Pyramid needs Maslow (Larson, 160). The need for love often used in advertising because it is an enlightened sense that everyone can identify with. The need for belonging [to cool the crowd] is often used when the advertiser believe that the product to promote greater self-esteem or increase likeability. Giorgio Armani uses the cognitive approach to the consistency of its advertising. The idea that something should be simple and consistent is the reasoning behind this theory. Fritz Heiden's Pox (p.90) theory can be applied to this advertising campaign as a whole. First, a person is headed towards another, as is evident in the announcement Armani Exchange. Two pairs, one in the middle, which is clearly aimed at striking a balance between the announcement and the other, separated from each other to create tension. The idea of an object is at the centre and positive or negative suggests that the object May have an effect on the source and recipient. It depends on the concept and Armani understand this idea, even if the use of their images in advertisements. In general, branding luxury stay and become more convincing with the help of language, which fosters feelings and the feelings of masculinity and mystery. The colors in advertising has already done an excellent job of keeping mystery in the minds of readers through the use of black and white photos in bold and rich colors. Reasoning is used for the comparison of these ads. The message is: if you use our products or use our clothes, it was popular, beauty, success, etc. Sources: Larson, Charles U. Persuasion: the perception and responsibility (10 th Ed). Belmont, CA: Wadsworth 2004 Scott Fish is the owner of http://www.TopSatelliteRadio.com http://www.TopSatelliteRadio.com Top Satellite Radio is a resource for consumers who research the history and facts on satellite radio. We also sell electronics related to satellite radio. Quick: http://www.TopSatRadio.com http://www.TopSatRadio.com